Storm and insurance pages are underbuilt.
Storm damage buyers need help quickly. Dedicated pages can explain the process, build confidence, and support urgent search demand.
Sample Audit
See what a Local Recommendation Audit looks like.
This sample shows how we translate Google, Maps, reviews, website structure, authority, and AI-readiness gaps into a plain-English 90-day action plan.
Example prospect
Example Roofing Co. in Dallas, Texas
The company is established, but competitors look more active and trusted in Maps and search results. The audit focuses on practical fixes that can support more inspections, estimates, storm calls, and replacement opportunities.
Roof repairRoof replacementStorm damageDallas metro
Overall score
62/100
Strong enough to build on, but not yet the obvious local choice. The biggest opportunity is connecting profile activity, review growth, service pages, city coverage, and trusted local proof.
Scorecard
What the audit reviews.
Each score is tied to a business question: can customers find you, trust you, and understand why they should call?
| Area | Score | What it means | Business impact |
|---|---|---|---|
| Google Business Profile | 70 | Categories and reviews are decent, but service depth and recent activity are weak. | Profile may look less active than competitors in Maps. |
| Reviews | 66 | Review count is useful, but recent velocity and service-specific language are inconsistent. | Customers may not see enough fresh proof before requesting an estimate. |
| Website Structure | 55 | Core roofing pages exist, but storm, emergency, cost, and city coverage are thin. | Google and AI tools have fewer clear pages to match to buyer intent. |
| Citations | 61 | Some listing inconsistencies create trust friction. | Business data is not as clean and confidence-building as it should be. |
| Authority | 48 | Competitors have more local mentions and roofing-relevant links. | The company lacks third-party validation that supports trust. |
| AI Readiness | 52 | Entity signals exist, but third-party proof and FAQ depth are limited. | AI tools may be less confident recommending the business. |
Top findings
The 3 priorities we would explain first.
Service area coverage is too casual.
Target cities are mentioned, but not supported with useful pages that explain services, proof, and next steps in each market.
Local authority trails competitors.
The company needs more chamber, supplier, manufacturer, sponsorship, and local media validation to look like the trusted choice.
90-day plan
What we would build first.
Month 1
- Optimize GBP categories, services, description, photos, and Q&A.
- Improve review replies and reputation standards after completed jobs.
- Build roof repair, roof replacement, and storm damage pages.
- Fix top citation inconsistencies.
Month 2
- Add top 5 city pages.
- Publish roof replacement cost page.
- Build insurance claim roof repair FAQ.
- Start local sponsorship and supplier mention outreach.
Month 3
- Add emergency tarping and inspection pages.
- Build roof repair vs replacement comparison page.
- Review local grid movement.
- Create first case study from a completed job.
Recommendation
Recommended package: Silver.
At $1,997/month, Silver fits because the company has enough reputation to build on, but needs more pages, trust placements, citations, review replies, and Maps tracking to compete.
Why not Bronze?
Bronze would clean up the basics, but this market needs more content and more trust placements. The goal is to make the company more findable and more trusted across the Dallas metro, not just tidy up the profile.
View PackagesWant this for your business?
Request a free audit and we will show the clearest visibility gaps, highest-impact fixes, and first 90-day roadmap.